Youku Tudou, a leading multi-screen video entertainment and media company in China has announced its unaudited financial results for the second quarter of 2015. The results are overwhelmingly positive; Youku

A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by

In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and

Key Opinion Leader marketing, also known as KOL marketing, is just one of the many tools you can utilize to boost your marketing’s effectiveness. This practice revolves around endorsements from

Kuaishou, often translated as “crystal” or “mirror,” is a Chinese social media platform that has quickly gained popularity in recent years. The app allows users to share photos and videos

If you’re not familiar with Zhihu, it’s time to get acquainted. By leveraging Zhihu, you can reach a vast audience of potential customers who are already interested in your product

Douyin, known as China’s TikTok, has seen immense growth since its launch in 2016. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow

China has the world’s largest internet user base. Social media platforms play a vital role. WeChat, Sina Weibo, and Douyin are popular platforms. They offer messaging, blogging, live streaming, e-commerce,