The emergence of the Chinese middle class continues to grow exponentially. This change has given individuals new aspirations in terms of consumption, particularly in terms of quality of life, which

One of the new trends of e-commerce in China is the appearance of the KOL (Key Opinion Leaders), who is a kind of bloggers in China. In fact, for any

Do Key opinion leaders contribute to your return on investment (ROI)? The number of leaders has grown in China over the last 5 years and continues to grow as long

Have you ever heard about Personal Shopper? Actually, it is a controversial topic. While some brands are considering Personal Shopper to be a detriment, a lot of companies have a

The main goal is to help internet celebrity to produce original web broadcast content. For giving an overall training, it provides a perfect incubating system with webcast opportunities, e-commerce and

Pinduoduo (拼多多) as of 2021 is the most used e-commerce platform in China (yes ahead of Tmall, although not in terms of revenue, but still quite the achievement!), as well

Sina Weibo is one of the major Chinese microblogging social platforms that offer a very wide variety of features. There are more than 500 million monthly active users in China

Youku Tudou, a leading multi-screen video entertainment and media company in China has announced its unaudited financial results for the second quarter of 2015. The results are overwhelmingly positive; Youku

A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by

In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and