Key Opinion Leader marketing, also known as KOL marketing, is just one of the many tools you can utilize to boost your marketing’s effectiveness. This practice revolves around endorsements from

Kuaishou, often translated as “crystal” or “mirror,” is a Chinese social media platform that has quickly gained popularity in recent years. The app allows users to share photos and videos

If you’re not familiar with Zhihu, it’s time to get acquainted. By leveraging Zhihu, you can reach a vast audience of potential customers who are already interested in your product

Douyin, known as China’s TikTok, has seen immense growth since its launch in 2016. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow

China has the world’s largest internet user base. Social media platforms play a vital role. WeChat, Sina Weibo, and Douyin are popular platforms. They offer messaging, blogging, live streaming, e-commerce,

Social media has become an increasingly important part of marketing and advertising strategies for businesses of all sizes and it is especially true in China. Indeed the country has a

With over 500 million registered users, Sina Weibo is the powerhouse of Chinese social media. This is an essential platform for brands seeking to tap into China’s massive online market.

Knowing about Bilibili is crucial for those who want to enter the Chinese market and target young Chinese consumers. It is surprising to learn that Bilibili can also be used

China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as

On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely