China’s dairy industry is undergoing a revolutionary shift, with protein-enriched products emerging as the new trendsetters. Spearheaded by dairy giant Mengniu, the focus is now on innovating localized protein-rich dairy
As the population ages and wealth increases in China, knowledge, and understanding of nutrition expand; consequently resulting in a large surge for health supplement products. Additionally, the pandemic has sparked
After two years of the pandemic, Chinese shoppers quickly shifted their attention toward beauty and self-care products that offer a higher level of physical wellness.
Unlike in the West, Chinese people hardly ever visit company websites or use emails for communication. This has led brands to seek methods of “capturing” these consumers’ attention by creating
Master article with all trends 2023 by experts. As the 15th year of Double 11, or Singles Day, approaches, it has evolved from a Tmall initiative to one of the
The Nutrition ZMA (Zinc Magnesium Aspartate) market in China is experiencing a HUGE evolution in 2024. We can see a growing consumer demand in China, shifting market dynamics, and regulatory
To support the growing merchants on the platform, Tmall has initiated the “Thousand Stars Plan”, aiming to recruit 1,000 high-potential brands from new trending categories every year.
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